Approach
A local commercial practice, built around manufacturers.
An independent commercial practice in Madrid, working with manufacturers who want Spain developed by someone present in it.
Good products fail in new markets for reasons that have nothing to do with the product: the wrong channel, the wrong counterpart, a conversation nobody followed up.
We reduce those execution problems. We research the channel, qualify the counterpart, open the conversation in Spanish and stay with it until it progresses or closes clearly.
We are selective because presence takes time. Fewer manufacturers, properly represented — and the market's answer reported as we receive it.
What guides the work
Commercial literacy
Margin, channel, lead time, specification — and the same directness in return.
Local presence
Based in Madrid. The Spanish market worked directly, not remotely.
Restraint
Fewer clients, properly served.
Discretion
Pricing, partners and plans stay confidential.
A new practice, stated plainly.
Judge us on how we read your category in Spain. Ask, and we will tell you what we think.
Let's discuss your product.
A short conversation is usually enough to establish whether Spain deserves your attention this year.